About WHC

  • WHC: Originating in Belgium, Expanding Globally

    WHC is a premium Omega-3 nutrition brand originating from Belgium. Since its inception, it has been committed to providing global consumers with the purest and most effective fish oil supplements.

    With its leading technology and strict quality control, the brand has not only won the trust of the European market, but has also successfully expanded to the United States and China, gaining high international recognition.

  • 26 Years of Focus, All for a Drop of Pure Nutrition

    The brand founder, Mr. Jo Wyckmans, gained insights into the nutritional imbalances of modern diets as early as the 1980s. Consequently, he dedicated himself to the study of orthomolecular medicine and made high-concentration Omega-3 his life's mission. In 1999, he pioneered molecular distillation technology, successfully enhancing the purity of fish oil and setting the brand on a path of technical leadership.

    Later, he further invested in and participated in the construction of the KD Pharma plant, taking the lead in adopting environmentally friendly supercritical fluid chromatography technology for refining. This established WHC's dual advantage in both purity and eco-friendly manufacturing processes.

    Today, WHC maintains a close partnership with KD Pharma, with all product lines exclusively manufactured by this plant to ensure that every stage—from raw materials to finished products—meets the highest standards.

  • Technological Innovation, Empowering Health

    WHC collaborates with scientific research teams from KD Pharma and the University of Antwerp to continuously optimize purification processes for purity and concentration, leading to significant transformations in the field of Omega-3 fish oil.

    Furthermore, even before the importance of EPA was widely recognized by the scientific community, Mr. Jo Wyckmans took the lead in advancing the application of high-purity EPA and DHA in the field of clinical health.

  • WHC Invites You to Map Out a Blueprint for Health

    With a profound foundation in the Omega-3 field and breakthroughs in high-purity fish oil technology, WHC meets consumer needs across products, services, and core philosophies. Currently, WHC products are top sellers in numerous countries, including China, the Netherlands, Belgium, the United States, the United Kingdom, Germany, and Singapore, steadily becoming a premier brand in the high-end fish oil market.

    Looking ahead, WHC will be driven by technological innovation and centered on a commitment to quality. We aim to provide global consumers with more comprehensive, efficient, and pure nutritional supplements, setting a new benchmark for the development of the health supplement industry!

WHC Brand History — Building a "Health Bridge" Starting from Belgium

Founding of WHC

Mr. Jo Wyckmans officially founded Nutrogenics Bvba in Antwerp, Belgium, dedicated to providing Omega-3 supplements of the highest purity. From this commitment, the WHC brand was born.

Entering the Chinese Market

The UnoCardio® 1000—featuring 95% high-purity Omega-3, an rTG structure, and a 4x absorption rate—was officially launched, earning the #1 rank for quality in fish oil on Labdoor. That same year, WHC officially entered the Chinese market.

Canada IFOS Five-Star Certification

WHC reached a strategic partnership with Inready and launched the Omega-3 Index blood test for the first time in the European market. During this period, the brand took the lead in obtaining the prestigious Five-Star Certification from the Canadian IFOS (International Fish Oil Standards) testing reports.

Expanding the Chinese E-commerce Network

WHC officially launched on Tmall Global, opening the WHC Overseas Flagship Store. In the same year, the brand established a presence on JD.com with a second flagship store, continuing to strengthen its reach within the Chinese market.

Expanding Hong Kong Retail Channels

In the first quarter of 2025, WHC completed its strategic retail matrix in Hong Kong. The brand expanded into over 200 Mannings health and beauty stores and simultaneously launched in high-end department stores and specialty retailers, including city'super, SOGO, Citistore, YATA, and Matsumoto Kiyoshi, establishing a comprehensive omni-channel retail presence.

Establishing the Singapore Branch Office

To meet market growth and regional strategic objectives, a branch office has been established in Singapore to serve as a vital hub for expanding into the Southeast Asian market. This move aims to broaden brand influence and bring high-quality products and health philosophies to a wider audience across the region.

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WHC Six Core Strengths Redefining High-Quality Fish Oil

Natural
High Purity
High Absorption
Excellent Factory
Safety Ccommitment
Comprehensive

WHC fish oil is made from small deep-sea fish sourced from the Peruvian and Chilean fishing grounds, one of the world's four largest fishing grounds. The Peruvian and Chilean coastal areas form a unique cold-water fishing ground, covering only 370 kilometers. This region accounts for only 4.6% of the world's marine resources and boasts precious, naturally wild fish species caught on a quota-based system during limited fishing seasons each year. WHC selects only small deep-sea fish weighing less than 210g, resulting in a shorter growth cycle and greater safety and purity.

WHC fish oil processing uses the world's only Omega-3 purification technology—SFC supercritical extraction technology. Through this technology, natural fish oil can be purified to an unprecedented level of purity, with impurities controlled to an extremely low level.

All WHC fish oil products utilize the rTG form, reaching a purity of over 95%, with an absorption rate 4 times that of EE-structured fish oils. In collaboration with the Norwegian University of Science and Technology (NTNU) Biopolymer Institute in Trondheim, WHC developed ConCordix emulsion technology. This innovation creatively combines oil-soluble and water-soluble components into a single product, achieving a major breakthrough in water-soluble Omega-3.

Simultaneously, this technology ensures that oil-based substances are released into the body’s intestinal digestive fluids as tiny droplets, enhancing the absorption of active ingredients. This increases bioavailability by 44%, improves absorption efficiency by 200%, and has been granted an official national invention patent.

WHC fish oil is produced by KD Pharma in Germany, a world-leading pharmaceutical-grade nutritional supplement processing plant. As one of the world's largest suppliers of Omega-3, KD Pharma not only possesses patented supercritical fluid extraction technology, but also holds 21 international patents, 12 process technology patents, 6 therapeutic use patents, and 3 product composition patents, ensuring product quality and innovation.

WHC fish oil has received numerous international authoritative certifications, including IFOS 5-star certification, GOED membership, Friends of the Sea certification, BRCGS global food safety standard, and NSF certification. Among these, IFOS is renowned as the world's most stringent and authoritative third-party testing organization for fish oil, rigorously controlling aspects such as content, purity, safety, stability, and heavy metals, with testing standards far exceeding those of the FDA and the World Health Organization.

WHC has developed a product line covering all age groups to meet the diverse health management needs of consumers. It has designed dietary supplements specifically for children, adults and the elderly to fully meet the daily health management needs of the whole family.